Nordea helping young professionals to hit the ground running

Being part of the largest financial group in Scandinavia means a lot of young professionals have Nordea high on their list of employers, but once they have started their careers there, what can be done to ensure that they decide to stay?

Key Points:

The 2020 YPAI results indicate that roughly half of the respondents in each country considered the possibility for development and career advancement to be important to them, and Khuram Abbas Anjum, who is Head of Talent Acquisition at Nordea, is well aware of what it takes to offer them the opportunities they seek.

”Young professionals are our future; our future leaders, our future ideators, our future innovators. The young professionals come with a clear mind and fresh ideas, which helps the company grow and adapt to the ever-changing business context - this is why we invest in them,” Khumar says.

”We have several programs that provide a breadth of experience very early on in their careers. They provide them with the opportunity to learn and grow by getting exposed to different areas and work tasks, which also shows that we care and we invest in their future,” he explains.

For many of the candidates Nordea seeks to attract, the process begins before they have completed their university education.

”Our graduate program provides the young professionals with a sneak peek in a variety of business areas during the two-year program. Our personal and business banking young professionals also have an educational program designed for them to become the best versions of client-facing professionals.”

Retention of young talents

Once Nordea finds a candidate and brings them on board, the intention is clear – keep them within the company if at all possible, and that task is made easier by the sheer scale of Nordea’s operation.

”More than half of our open vacancies are filled by internal talents, and with thousands of different jobs in Nordea, there is an opportunity for everyone to find their next steps internally,” Khumar says.

“Our talent agenda is clear about retaining our internal talented professionals - we provide opportunities for people to shine. Our learning agenda provides a host of self-learning opportunities as well as organized training curated for people’s individual and professional growth.”

Finding these candidates in a crowded marketplace is not easy and Nordea casts its net far and wide to identify the talent they need, using social media to build awareness of Nordea and meeting prospective employees at career fairs.

Most of all though, Nordea concentrates on giving existing employees a chance to spread their wings.

“Our recruitment function works tirelessly to look for internal candidates for interesting job opportunities,” Khumar says.

Nordea – Fact Box

  • Operating in 20 countries, including Sweden, Denmark, Norway, and Finland
  • Operating income of €8.5 billion and total assets of €554 billion in 2019
  • Nordea has 9.2 million private customers and over half a million businesses
  • 29,000 employees involved in a global operation
  • The name is a mix of the words “Nordic” and “idea”
  • One of few European financial institutions with an AA rating

The view from Academic Work

One insight that was proved in this year's YPAI survey is the strong desire of young professionals to continue to develop and learn new things. It might be by doing external courses paid for by their employer or by trying different roles within the company. Nordea clearly has a well-thought-out plan to develop young professionals and build their knowledge in several areas. This is one of the reasons why we find Nordea on this year's list of the most attractive employers in Denmark, Norway, Sweden, and Finland.

Get to know the results of YPAI 2020

This year’s results are divided into three different sections. Download the most interesting ones to yourself and keep developing your employer brand.

Read more (in Finnish)

See the International results of YPAI 2020

16,000 respondents from 6 six countries - that's what we analyzed to provide an understanding of what is crucial when recruiting young professionals internationally.

Download

How YPAI study was conducted in 2020

The study was conducted in three phases to ensure the reliability of the results. Get to know the research methodology in more detail.

Read more (in Finnish)
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