Inbound Sales & Marketing Specialist, Data Content Manager (Qualdatrix Oy), Espoo

About the role

This role sits at the intersection of marketing and sales. You will manage and optimize our client's inbound funnel using HubSpot, nurture leads with content and campaigns, and help convert interest into qualified opportunities.

This is a great role for someone with early-career experience in B2B marketing or sales operations who wants to take ownership of the inbound process and grow into a larger revenue role.

What we offer

• A role with real ownership of inbound growth
• Opportunity to work at the intersection of marketing and sales
• Possibility to work remotely for a large part of your working hours (office visits are also sometimes required)
• A chance to develop into a larger revenue / growth role.

Work tasks

What you’ll do

You will help run and develop our client's inbound engine, including:

Inbound marketing & lead nurturing

• Manage inbound pipeline and lead flows in HubSpot
• Build and optimize lead nurturing workflows
• Monitor campaign performance and improve conversion rates
• Maintain lead scoring and lifecycle stages

Content & campaigns

• Help plan and produce B2B content (blog posts, landing pages, emails, guides, etc.)
• Coordinate content production internally or with external contributors
• Manage and optimize inbound campaigns

Inbound sales support

• Qualify inbound leads
• Run introductory discovery calls with potential customers
• Prepare leads for deeper sales discussions

Process ownership

• Help develop and improve inbound marketing playbook
• Ensure leads are properly tracked and followed up
• Maintain CRM hygiene and reporting

What we’re looking for

Requirements

• Experience in B2B marketing, inbound sales, or marketing operations
• Hands-on experience with HubSpot (or a similar marketing automation / CRM platform)
• Strong written and spoken English
• Ability to create or coordinate B2B marketing content
• Comfortable working independently and taking ownership
• Based in Finland with Finnish employment eligibility

Nice to have

• Experience with HubSpot marketing automation
• Experience running email nurture campaigns
• Experience in SaaS or B2B technology
• Experience running intro / qualification calls
• Basic understanding of pipeline management and sales processes

Our recruitment process

This recruitment process is handled by Academic Work and it is our client’s wish that all questions regarding the position is directed to Academic Work.

Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the next phase. The process includes two tests: one personality test and one cognitive test. The tests are tools to find the right talent for the right position, to enable equality, diversity, and a fair process.